Edelman provides innovative and
comprehensive services in the fields of marketing/branding, positioning and promotions/events. Edelman's expertise derives from her extensive experience in the world of high fashion and sports. As Public Relations Director in-house at Giorgio Armani, Edelman was responsible for the conception and implementation of corporate communications, events and promotions. As Art Director/Producer of the Shaquille O'Neal Nike/Starter '05 - '06 advertising campaign Edelman also secured all locations and cast members.